LiveEvil Streetwear header

LiveEvil Streetwear

case study

Problem

One of the branding problems that LiveEvil Streetwear may encounter is standing out in a saturated market. Streetwear has become a popular fashion trend, with many brands vying for the attention of the same demographic. Therefore, LiveEvil Streetwear will need to differentiate itself from its competitors by creating a unique brand identity that resonates with its target audience. Another branding problem could be the perception of the brand as too edgy or controversial, which may limit its appeal to a wider audience. Thus, LiveEvil Streetwear will need to strike a balance between being bold and provocative while remaining socially acceptable.

Solution

LiveEvil Streetwear is a fashion brand that caters to individuals who enjoy edgy and alternative clothing. When creating a branding solution for LiveEvil Streetwear, it is important to ensure that the design effectively conveys the company’s values and message to its target audience. The visual identity should be bold, rebellious, and memorable, reflecting the brand’s edgy personality. The typography and color scheme should be carefully chosen, reflecting the brand’s attitude and style. Additionally, the use of striking graphics and imagery can help to create a memorable and consistent visual identity that resonates with LiveEvil Streetwear’s target audience. Overall, the branding solution should capture the essence of the brand and its message, while also being visually appealing and memorable

My Role

  • User Research
  • User Experience
  • Visual Design
As a branding solution for LiveEvil Streetwear, I suggested creating a visual identity that reflects the brand’s edgy personality through the use of striking graphics and imagery. The design features a bold and playful logo that incorporates the brand’s name in a unique way, along with a color scheme that is both eye-catching and memorable. The overall design is intended to effectively convey the company’s values and message to its target audience while being visually appealing and memorable. The end result is a brand design that is both distinctive and captivating, perfectly suited to the unique offerings of LiveEvil Streetwear.

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